By identifying and validating all the key benefits of the company's offerings through the eyes of clients, was able to build an automated RFP and Proposal Response System that improved onsite finalist presentations over 300%.
Building the Ideal Value Proposition
Utilizing key data from the company's CRM system and marketing data metrics, built and deployed a standard Value Proposition by offering allowing the reps to plug in their personalized piece rapidly and allowing the company to follow up all phone or onsite presentations within 24 hours.
Always Adding Value to Differentiate
As part of the sales strategy to add value to each prospect or client touch points, developed and implemented an Electronic Information Library that provided a true differentiator for the company during the sales cycle.
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